Experience






Business Operations & Digital Growth Manager — Oudera.ae
Sep 2023 – Present · Dubai (UAE)
I lead the full digital, operational, and creative ecosystem of Oudera — a luxury fragrance and oud brand with two regional e-commerce platforms: UAE (oudera.ae) and Kuwait (kw.oudera.ae).
Key Achievements & Responsibilities:
• Spearheaded complete e-commerce strategy, operations, and marketing across both platforms.
• Managed AED 30 K + monthly budgets across Meta, Google, and Snapchat with double-digit ROAS.
• Oversaw content creation and monthly campaign briefs including photoshoots, storytelling, and brand calendars.
• Directed the creative team ensuring alignment with Oudera’s luxury identity.
• Supervised logistics, inventory, order fulfillment, and customer relations.
• Handled recruitment and talent selection, managing a cross-functional marketing team.
• Led public relations and partnerships to strengthen visibility across GCC exhibitions.
• Implemented advanced SEO and CRO frameworks boosting organic visibility and sales.








